One of the key ways to bring web traffic to your site is SEO. Which stands for search engine optimization. Search engines like Google make money through advertising. The more people that come to their site, the more they can charge for the advertising. What Google does is provide relevant information surrounding the topic that you are searching. They use an algorithm to find specific keywords on internet websites and then list those sites on their site in order of probable relevance. So when you’re choosing a topic that you want to write about on your blog, you want to choose high ranking keyword phrases. Also, you want to make sure those phrases have relevance to what you’re writing about. This allows the reader to obtain the information for which they are looking. Google will then in turn rank your site higher. So if you are a plumber in Florida that was trying to get his website ranked, you would want to use relevant keyword phrases. Your keyword phrase would be Orlando Florida Plumber with 20 years experience. You are providing the relevant information for which the reader is looking. Do your research and ask yourself what does my website, product or service do that solves a problem. Then use ranking keywords to describe your website, product or service.
Now the best way to find out about those keywords is to ask google. Just type in “Adwords keyword tool” in their search field and it will give you the link to their tool. Then you would type in the phrase that you think you want to use. I like to check all three of the boxes under the match type field. You are looking for the highest ranking keywords with the least competition. Now remember that we are looking for relevant keywords. If your best match to what you want to talk about is only 1000 searches a month, that is still good. We would want to do this same search per page of your website. So if one page of your website gets, lets say 500 searches a month, well that is still valuable traffic. Just make sure that you are using the best keyword phrase as it relates to your topic,goods or services. Also, be careful not to bank on the volume of traffic as it relates to your keyword phrase. Those numbers that Google are showing are not a hard numbers. It can very up in down on a monthly basis. It is more of a guide.
Another service you can you use is a website called http://www.wordtracker.com/ . They pull their search information from other search engines like Yahoo. They will display their word search on a daily basis rather than a monthly. So use the two tools in tandem to get a good idea of where the traffic is. This is the same concept that McDonalds used to build an offline business. They built their restaurants where there was traffic.
I wanted to also point out that you can use this tool to see what you competitors are using for their keywords. Go back to the adword tool and instead of leaving the http://www.google.com as the url change it to your competitors website. The tool will search your competitors website to see what keywords they are going after. The tool will give you additional keywords that you may not have thought about.
Another keyword tool you can use is call google insights. The url for this tool is http://www.google.com/trends. Once you get to this webpage put your keyword phrase in the search portion of the tool and it will give you related phrases and how they are trending. You then would take the top trending phrase and go back to the keyword tool and type it in. Now you have additional keywords to pick from. This process will do two things. It will tell you if you are on the right track with your keywords and it will give you additional keywords for future pages of your website.
Check out my blog tomorrow for more information on Jedi SEO Strategies. Also, make sure you sign up for my video series on how you can use this and many other strategies to learn HOW YOU CAN MAKE MONEY ! Click HERE!
Month: November 2013
Make Money by doing these 6 Things
Make Money by Setting Up Your Social Media Accounts
Social Media is a crucial part of online marketing. The more accounts you have the more you can bring attention to your offering. I would suggest starting with Facebook, Google+, Twitter, YouTube and Linkedin. These are the top 5 social media sites. Each one has their own rules of engagement and they are serious about them. Facebook will not allow you to friend more than 5 people a day without putting a ban on your account. Twitter will not allow you to follow more than a 100 people in a day without suspending your account entirely. Google+ will just stop you from following more than 100 people in a day. They don’t penalize you. G+ to me is the most user friendly once you get to know it. Be creative in using social media to your advantage but respect the function of social media which is to be social. When using social media make sure that you are adding value to the arena. Don’t just put out a constant sales pitch. People will not put up with it and pretty soon you will have no one to send your messages to.
Make Money by Setting up Forum Memberships
Sounds weird huh? Just about every forum has a signature tag. When you post to the forum you will be posting your name and your website url. So have as many forums to participate as you can. Participate is the key word. You have to have intelligent posts so that people will follow your links. The best thing to do is to start a thread so that people will respond to your original post. That is prime real estate. Once you have established your forum memberships you just want to go back and participate from time to time to keep your url out there. Also, you can change your url to accommodate new blog post’s or new sales funnels according to your need. It will always be out there on the internet so it is free advertisement. Make sure that when you are posting to these forums that you don’t put your url in the posts. This is spam and it is considered rude in the internet world. The only time you put a url in a post, is if the url actually contains some form of value to the thread.
Make Money Blog
You can set a blog up through just about everywhere these days. Some are free to start. Some will charge you a fee. I would suggest that you pay for one and use the following to blog for free. They are as follows: www.blogger.com, http://www.livejournal.com, www.wordpress.com . Each of these free blogs are tied to a community that you can become involved in and promote your blog within that community. Blogspot is owned by google so you can tie your g+ account with every post. Also, google will rank you pretty high if your SEO is on point. Blogspot has it’s own community as well. I suggest Host Gator for your paid blog just because they inexpensive, analytics are included in their tools and they are dependable. The free blogs are not owned by you and you are limited with what you can do with the template of the blogs. Also, there is a monetary value that is placed on the blog according to the popularity of the blog. So if you ever wanted to sell the blog you could. Put the same content on every blog and link all the blogs together. Pick one to promote which will be your paid blog but have your sales funnel links on all of them which you will include with the content. See my blogpost for more ideas on blogging after you have read this post.
Invite People Join Your Newsletter
Attached to your blog you will have an option to join your newsletter. Attach some offer that will allow them to gain an advantage by joining. This will be attached to an auto responder through a company called Aweber. You will pay a monthly fee to gain their services but you will be able to build an email list that you can use to market services and updates to your blog. You can automate the entire process through their service. Also, they have templates that you can use to set up that newsletter so they can gain value from their association to your site. This is a very powerful tool. The more they get to know and trust you, the more they will buy from you.
Avoid Paid Advertising at First
Concentrate on putting out good content and establishing your social media infrastructure. It will take you about 6 to 12 months before you see significant traffic to your blog. If you keep following the above steps and try to put out new content in your blog daily, then it will come and it won’t stop. Once the revenue comes in then you will reinvest the revenue into some paid advertisement like Facebook PPC and Solo ads.
Make Money by Monetizing Your Site
So if you are trying to monetize your website, you have to ask for the sale. You have to have a sales funnel that leads them to making a buying decision. So here is my call to action to you. I will provide a link below. If you are ready to take action that will put you on the path to creating active and passive income. If you are ready to be your own boss and create a secure financial future then click the link, put your best email address in and then sign up for your own business. Here is the link….Click Here! or email me at myriches@aweber.com
