SEO or Search Engine Optimization Some say that the new algorithms that search engines are using makes SEO obsolete. The truth is, SEO was never meant to be some kind of trickery to bring traffic to your website. SEO is just simply a way to make your site more search friendly. Good SEO or white hat SEO focuses on making sure that all the ingredients that search engines are looking for are present on your page in the right format. Ultimately, if you don t have any worthwhile content nobody will engage, respect or come back to your website. All the SEO tricks that once were really didn t serve anyone anyway. So the presentation that I am giving you here is not about tricks. It is simply about making your WordPress website the best it can be.