Many people have no idea what a landing page is or how to use one. That being said, it is one of the most important parts to a successful money making campaign online. Your landing page has to be long enough that your readers are captivated and informed by your offering but not so long that they can’t be bothered to read it through. Your landing page must present a problem and then explain how the solution to the problem can be solved with your product, good or service. You must give clear evidence that supports your claims. Also, providing testimonials from previous happy customers is a must. People will not just buy based on your say so. Make your landing page visually pleasing and eye catching. Make good use of video and pictures. Below is a great behind the scenes video training courtesy of Wealthy affiliate.